What was Back to Social?

Back to Social began in 2019 as a YouTube channel created by three friends — Marius, Chris, and Kim. While loosely inspired by Yes Theory and its «seek discomfort» philosophy, the channel quickly carved out its own path. The main focus was on breaking out of comfort zones by challenging Norway’s social norms and unwritten rules — an idea so embedded in the culture that it even has its own book.

Bringing People Together

Beyond creating videos, the team hosted social events designed to connect people — especially those who showed up alone. These gatherings offered a friendly space to meet new friends and step outside typical social boundaries. Unfortunately, when COVID-19 hit, these events had to be paused.

From YouTube to Client Work

As the channel grew, so did its reach. Back to Social caught the attention of several brands, leading to sponsorships and paid content collaborations. One of the most notable was with Vy, one of Norway’s largest transportation companies. Vy had just launched a new car-sharing app and hired Back to Social to create the campaign videos.

With growing demand for digital content — especially during the pandemic — Back to Social evolved into a full-fledged content agency. The team began helping businesses tell their stories and build their online presence through engaging video. The company quickly found success and built a solid client base.

As time went on, the team’s goals started to shift. Marius chose to pursue another career, and a new partner joined the company. Although the business was thriving, the founders realized they had different ambitions. In April 2021, the company officially shut down.

What’s Next?

Even though the company is no longer active, the spirit of Back to Social lives on. And who knows — maybe the YouTube channel will make a comeback one day.